Seven Press Pause® workshops will be run across Moray, creating space for inclusive conversations that ask: What is and isn’t working just now? What could be done better or differently?

They will specifically consider the area-by-area differences across Moray to allow us to consider what the sum of the parts looks like when considering Moray as a whole.

The workshop is fully facilitated SCOTO Exec Director Caron Tobin and  covers:

* Local perspectives on what is and isn’t working and what could be done better or differently
* Gauging local sentiment
* Defining the destination from a local and visitor perspective
* Consideration of competitors and comparators to learn from
* The local visitor profile – past, present and future – what type of visitors would you like to see?
* Destination competence appraisal – collective consideration of
* Place Branding – what differentiates this part of Moray from the rest?
* Measuring what matters locally

We are looking to build a strategy that is realistic, resilient, and rooted in the values of the place. Of note, this strategy will be developed in the absence of a Destination Management and Marketing Organisation, so the what and the how will be key considerations.

Aimed at local businesses and community organisations local to each of the seven areas with a connection or interest in tourism. The workshops are area specific so please sign up for your local one.

Please note that booking is essential to help us manage catering and venue capacity.